If you’ve ever watched a house being built, or had an addition put onto an existing house, you know that the standard method of communication is a blueprint. Anyone who knows how to read blueprints can clearly see a vision of the finished product. The blueprint tells a story about what is being built, and what it will look like when it’s done.
Imagine the chaos that would ensue if the team building a house didn’t have a blueprint to reference, or if the carpenter had a different version of blueprint than the bricklayer. Ridiculous right? It would never happen—no builder would ever imagine building a house without a blueprint.
Building a business is no different--everyone on the team needs to have a blueprint to reference and it needs to be the same blueprint. The same chaos and disconnect between the carpenter and the bricklayer happens every day in businesses who lack a blueprint that tells the story of what is being built.