The saying, “begin with the end in mind” is never more appropriate then when creating a blueprint for growth for your organization. Terminology in planning exercises can be confusing, but in order to arrive at your vision, all you need to do is answer the question, “what are we building?”
If you think about describing what that picture looks like in your mind as you look out over the horizon at your business three years from now, what do you see? How would you describe it?
A good framework for the vision statement is to identify the geographic scope of the organization, size in terms of revenue and/or people, and a description of what the organization will provide.
Having a concrete, succinct vision statement is a critical step in the planning process. It identifies that future point in space and time to which everyone in the organization is moving towards. If the vision isn’t clearly defined, or everyone has a different idea of the vision, than decision making will reflect that confusion.