The Goal of Business Planning is Behavior Change

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Many people think of business planning as a high level exercise that sets the direction for your business—which it does. But the real goal of business planning is to change behavior in your organization. 

Not all business planning changes behavior—but business planning with on-going plan review, scorecards, and progress reports ties personal performance to business outcomes.  Consistent communication and discussion of expectations is the primary method for changing behaviors in an organization. Ironically, employees frequently don’t know what is expected of them in their roles.  The entire process starts with the planning process which identifies desired outcomes and defines expectations.